{"id":2338,"date":"2010-05-04T18:26:52","date_gmt":"2010-05-05T01:26:52","guid":{"rendered":"http:\/\/www.josemarquez.com\/xsml\/archives\/2338"},"modified":"2010-05-04T18:26:52","modified_gmt":"2010-05-05T01:26:52","slug":"conversations-with-my-imaginary-nemesis-marketing-matters","status":"publish","type":"post","link":"https:\/\/www.josemarquez.com\/etc\/2010\/05\/04\/conversations-with-my-imaginary-nemesis-marketing-matters\/","title":{"rendered":"Conversations with my imaginary nemesis: marketing matters."},"content":{"rendered":"<p>I have an ongoing conversation with an imaginary nemesis. We are both in the business of making people happy. <\/p>\n<p>Today my nemesis said to me: Don&#8217;t you know your audience? They drink a can of soda every day. These are soda drinking people. <\/p>\n<p>To which I replied: No, they&#8217;re thirsty people. What they&#8217;re drinking now is not who they are but what they know.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>I have an ongoing conversation with an imaginary nemesis. We are both in the business of making people happy. Today my nemesis said to me: Don&#8217;t you know your audience? They drink a can of soda every day. These are soda drinking people. To which I replied: No, they&#8217;re thirsty people. What they&#8217;re drinking now&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,13],"tags":[],"_links":{"self":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/posts\/2338"}],"collection":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/comments?post=2338"}],"version-history":[{"count":0,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/posts\/2338\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/media?parent=2338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/categories?post=2338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/tags?post=2338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}