{"id":6587,"date":"2012-06-02T17:00:10","date_gmt":"2012-06-03T00:00:10","guid":{"rendered":"http:\/\/josemarquez.com\/xsml\/?p=6587"},"modified":"2012-06-02T17:00:10","modified_gmt":"2012-06-03T00:00:10","slug":"the-new-co-viewing-same-as-the-old","status":"publish","type":"post","link":"https:\/\/www.josemarquez.com\/etc\/2012\/06\/02\/the-new-co-viewing-same-as-the-old\/","title":{"rendered":"The new co-viewing. Same as the old."},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/josemarquez.com\/etc\/wp-content\/uploads\/2012\/06\/coviewing.png\" alt=\"\" title=\"coviewing\" width=\"535\" height=\"169\" class=\"alignnone size-full wp-image-6624\" \/><\/p>\n<p>Television sets often determine the layout of the furniture in communal rooms. Their position in the typical American home is a clear testament to their social function, a purpose that can be traced back to the origins of theater and other communal rituals. <\/p>\n<p>Television programmers have always been involved in family and\/or group dynamics. Successful programmers must not only persuade individual viewers to watch a show, they must also win over the viewer&#8217;s family and\/or co-habitants. (This network often extends to peers and friends but it&#8217;s unlikely to exclude the home.)<\/p>\n<p>This inherently social context is not solely a function of the linearity of traditional television \u2013\u00a0the fact that it is distributed at set times with an emphasis on those times when most viewers are available (i.e., &#8220;prime time.&#8221;)<\/p>\n<p>Non-linear or video on demand is also, in its own way, a very social practice. In order for a &#8220;web video&#8221; to become popular, it must be shared by its viewers. Thus, even though such programs are often consumed by a solitary individual on a personal device (computer, tablet, smart phone), they are still dependent on group dynamics for their success.<\/p>\n<p>Thus, whether programming a linear or non-linear channel, the programmer must consider the social role of the experience \u2013\u00a0how it will be presented by one viewer to another, how it will impact their relationships, how it will be <em>used<\/em> \u2013\u00a0for it to reach its maximal audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Television sets often determine the layout of the furniture in communal rooms. Their position in the typical American home is a clear testament to their social function, a purpose that can be traced back to the origins of theater and other communal rituals. Television programmers have always been involved in family and\/or group dynamics. Successful&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,3,16,18],"tags":[],"_links":{"self":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/posts\/6587"}],"collection":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/comments?post=6587"}],"version-history":[{"count":0,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/posts\/6587\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/media?parent=6587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/categories?post=6587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/tags?post=6587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}