{"id":8149,"date":"2017-04-18T16:14:58","date_gmt":"2017-04-18T16:14:58","guid":{"rendered":"http:\/\/www.josemarquez.com\/etc\/?p=8149"},"modified":"2017-07-27T02:22:16","modified_gmt":"2017-07-27T02:22:16","slug":"pleasure-and-power","status":"publish","type":"post","link":"https:\/\/www.josemarquez.com\/etc\/2017\/04\/18\/pleasure-and-power\/","title":{"rendered":"Pleasure and power"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/erasure.jpg\" alt=\"\" width=\"2141\" height=\"1169\" class=\"alignnone size-full wp-image-8151\" srcset=\"https:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/erasure.jpg 2141w, https:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/erasure-300x164.jpg 300w, https:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/erasure-768x419.jpg 768w, https:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/erasure-700x382.jpg 700w, https:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/erasure-800x437.jpg 800w\" sizes=\"(max-width: 2141px) 100vw, 2141px\" \/><small>Casamigos, Doritos marketing collateral, 2018<\/small><\/p>\n<p>A consistent theme in the marketing of Mexico&#8217;s grastronomic culture is the erasure of Mexicans.<\/p>\n<p>When Mexicans do appear, they are cast as laborers \u2013 honest and authentic producers, but never as consumers.<\/p>\n<p>Mexicans cannot be shown to be enjoying the fruits of their labor.<\/p>\n<p>Why not?<\/p>\n<p>Learn more about <a href=\"http:\/\/www.beveragemedia.com\/\u2026\/01\/23\/casamigos-shifts-gears\/\">Casamigos<\/a>, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Aunt_Jemima\">Aunt Jemima<\/a> and <a href=\"https:\/\/en.wikipedia.org\/wiki\/Juan_Valdez\">Juan Valdez<\/a>.<\/p>\n<p>The same is true for the fruits of Mexican labor \u2013 e.g., &#8220;<a href=\"http:\/\/cdn.andnowuknow.com\/mainStoryImage\/cac_may_27_2015_banner.jpg?zPvlqsEgKFPo8d29l7Wec.JM8Cl2vDad\">California avocados<\/a>&#8221; \u2013 but you already know this. Of course, what applies to Mexicans can similarly be said of producers in El Salvador, Nicaragua, Colombia, Guatemala, Honduras, etc.<\/p>\n<p><strong>Update, july 2017<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" src=\"http:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/tajin.png\" alt=\"\" width=\"1080\" height=\"1080\" class=\"alignnone size-full wp-image-8198\" srcset=\"https:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/tajin.png 1080w, https:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/tajin-150x150.png 150w, https:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/tajin-300x300.png 300w, https:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/tajin-768x768.png 768w, https:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/tajin-700x700.png 700w, https:\/\/www.josemarquez.com\/etc\/wp-content\/uploads\/2017\/04\/tajin-800x800.png 800w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casamigos, Doritos marketing collateral, 2018 A consistent theme in the marketing of Mexico&#8217;s grastronomic culture is the erasure of Mexicans. When Mexicans do appear, they are cast as laborers \u2013 honest and authentic producers, but never as consumers. Mexicans cannot be shown to be enjoying the fruits of their labor. Why not? Learn more about&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,3,8,15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/posts\/8149"}],"collection":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/comments?post=8149"}],"version-history":[{"count":5,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/posts\/8149\/revisions"}],"predecessor-version":[{"id":8199,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/posts\/8149\/revisions\/8199"}],"wp:attachment":[{"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/media?parent=8149"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/categories?post=8149"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.josemarquez.com\/etc\/wp-json\/wp\/v2\/tags?post=8149"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}