Now would be a good time for businesses that “sell” to frugality:
Sales of vegetable plants swelled fivefold in March over past years. The company added a public address system and bleachers to accommodate hordes showing up for vegetable-growing classes.
Yes, many people are experiencing very significant losses. The GDP shrank.
But, consumer spending is not entirely rational. Business that allow consumers to spend their money on “frugality” – i.e., that resonate with a new alignment of values – could very well thrive in the coming years.