who do you know?

Jonathan Haidt: “Our minds were not designed by evolution to discover the truth; they were designed to play social games.”

From the same op-ed, Nicholas D. Kristof writes: “Thus persuasion may be most effective when built on human interactions.”

In other words, it may be easier for us, on a cognitive level, to understand the “who” rather than the “why.” Thus making theater the most effective rhetoric.