Companies adapting to, others defining the possible.

Rolling Stone failed to make its explosive article available online to consumers after making it available to other press outlets. I’m not sure how much money they may have lost but I’m pretty sure they lost money.

Google Voice is now available to all. I’ve started to use it and it’s both surprisingly good and exactly what you would expect from a telephone number in 2010. In other words, a virtual personal assistant. Ad-supported.

John Gruber speculates Apple will supplant telephone carriers: “FaceTime, I think, is a first step in the direction of a mobile ‘phone’ with no mobile carrier.”

All three items point to the quickening pace of change; trends years, if not decades in the making, can become apparent – real – overnight.