I’ve seen two electronic ads today I was happy to “reject”: one for a conspiracy video and the other for Meg Whitman. In the case of the former I was able to dismiss the ad. I hope that “click-off” information was sent back to Google, et al. In the second, I was only invited to click-through. Which is too bad because if I could have rejected it, I would have, gladly. Repeatedly. And that’s information surely more than a few people might value and/or be able to exploit.