As much smack as I talk about the business community, I prefer to side with organizations that invest in science rather than faith.
Here are the headlines from a recent ad for a wealth management firm: “The DNA of Growth”, “Intelligence Trumps Information” and the impressive “Not Just ‘What’ but ‘Why'”.
Is DNA accurate in this context? No. But that doesn’t mean it’s entirely inappropriate. And how can one not favor an approach that even broaches the question of “why?” – a line of interrogation we should associate with Pandora as much as profit.