About 15 years ago I saw Tyler Brule, then just two years into Wallpaper, give a presentation that would forever change my understanding of art and commerce. He explained how Wallpaper was cajoling its clients into letting the magazine’s art team redo their ads so that these would play better as facing pages to the editorial.
I wonder if, say for the final season of Mad Men, AMC’s clients could be talked into having their creative redone to match the time period depicted in the series. (For example, the early 1970s.) Would it make those spots all the more talked about, noticed, viral?