from the study of advertising: a consumer who is unsure of how to pronounce a brand name, a consumer who fears being embarrassed by mispronouncing a brand name, will shun the brand.

in the marketplace of ideas, that “consumer” is a media executive, a politician, a reporter, an advertiser, a recruiter, an organizer.

latines in the US are already woefully under-represented. they are so silenced that it has become commonplace to refer to them as a “sleeping giant”.

it is imperative that latines avoid creating obstacles to their own representation.

this video was made for the culture, as an Instagram story, using Adobe Photoshop and Premiere.